19 SECRETS To Generating Targeted Leads From LinkedIn
Tipsʽ #1 Be Specific
If you don't inform people of who you are, what
you do, and how you can help them, then those
who land on your page will be confused.
Tips #2 Add Websites
You can include up to three links to your
LinkedIn profile. Increase your viewer's
curiosity by adding customized links to your
website.
Tips#3 Be Creative
Be creative with your LinkedIn profile to stand out from
the crowd. Stand out by including a video that
automatically starts when people land on your profile.
Tips #4 Ask to Connect
When someone views your profile, reach out to
them and ask them to connect. To gain more
leads, you need to communicate with everyone
who shows an interest in your page.
Tips#5 Add Contact Info
In your page summary, be sure to include your
contact information and a link to the contact
page on your website.
Tips#6 Answer Questions
LinkedIn has a section where people can ask
questions from professionals. Take some time
to answer questions about your niche, then
follow up with a private message to the person.
Tips#7 Join Group Discussions
Become a member of LinkedIn Groups that are relevant to
your niche and join in on the discussions. This will help
more people become aware of who you are and what you
do.
Tips#8 Create an Event
Create a business networking event and
promote it on LinkedIn to take the conversation
offline and meet more people face-to-face.
#9
Introduce Others
Start sending introductions to your first-degree
contacts who you see could mutually benefit each
others businesses.
#10
Recommend Others
When someone has a great product or service,
make sure you write an excellent recommendation.
This touches on the reciprocity factor, in that the
more recommendations you give, the more you'll
receive.
#11
Share Updates
Every time you share an update or post, your
message, along with a link to your profile,
shows up on the news feed of your
connections. This will help to establish you as
an expert and will get your profile more views.
#12
Utilize LinkedIn Ads
They are more affordable than you think and
can be used for more than just generating
leads.
#13
Conduct an Advanced Search
With LinkedIn's advanced search capabilities,
you can narrow down your search results to
those users who fit within your target audience
parameters.
#14
Utilize Direct Messaging
Direct messaging on LinkedIn is one of the
most effective ways you can drive more sales.
#15
Post Regularly
Make sure that you are posting and sharing
content on a regular basis, both links to content
outside of LinkedIn, and long-form posts
created with LinkedInÕs Pulse.
#16
Contribute to Discussions
To broaden your reach, identify discussions
that are popular and start commenting on the
topic.
#17
Sponsor Updates
Promote your business with sponsored updates
to reach a more significant number of users.
18
Engage with Your Audience
Be sure to reply to every comment that you
receive, even if it is just a compliment on your
content.
#19
Optimize Your Company Page
Just like with your company website, you want
to optimize your page with the right keywords to
make it easier to find in searches.