Social media marketing manager

Introduction to Social Media Marketing

Why Social Media Marketing is Profitable

Why – put simply Social Media is profitable due to the numbers, which means that

anyone can reach an incredibly large number of people without spending thousands

of dollars on television advertising.

  YouTube: 1 Billion views per day

 Facebook: 400 Million users

 MySpace: 200 Million users

 Twitter: 100 Million users

Interaction

What you are doing is building relationships with potential clients (without

necessarily trying to directly sell to them) this helps those potential clients to buy

from people that they know and trust.  People buy from people (not faceless businesses)

Growth

With the recognition of the importance of Social Media Marketing businesses are

investing more as they realize its potential to lead to additional revenue streams, and

to brand themselves online.  High Growth Potential

Speed

Social Media Marketing is very, very fast. So not only can you reach a massive

audience, but you can do so in a very short time. Due to the nature of Social Media Marketing it is also Viral – get your messaging right and other users will spread it

across their own networks.

  Fast & Viral

What Social Media Managers Do?

A social media manager simply manages the social media networking and marketing

on behalf of individuals and organisations. Social media is this year's black and the most cutting edge form of marketing and

networking. Why? Because it takes us back to basics, back to real time two way

communication. Done well it is about communication to and from a service or product provider and

customers. It is about finding out the needs of the customer through direct

communication and following trends. This is done through various platforms like

blogging and websites, networking sites like Twitter and Facebook, video and

podcasting sites, online radio blogging and live streaming sites, customer reviews

and book-marking sites. After all, you only have one reputation. As you can imagine, that takes quite a bit of work, some technical skill, an ability to

write well and the discipline to maintain it all. Many businesses do not have the time

or are lacking some of the skills to do this well. Some people would argue that unless

these platforms are maintained regularly and kept dynamic and fresh that it is better

not to do it at all. It is also important that businesses understand web etiquette and

best practice when making posts or submitting articles and videos. A social media manager has a number of roles and can offer a wide range of services. These can include training individuals and organisations or managing the whole

thing.

Management involves: 

 helping people to set up a social network package

 explaining the interconnections between the various platforms  creating a routine and schedule for posting

 helping to streamline existing routines  making them more efficient or partially or completely managing all of

the social media and networking

A social media manager becomes the front line of customer service and can pick up

communications from existing or potential customers and feed them to the

appropriate person. The manager can also keep an eye out for any potentially damaging or incorrect

information that is being posted by others. A good manager will gain an excellent

understanding of the business and be able to spot opportunities as they arise, plant

seeds and connect with the right people. He or she can deliver content, build links, network and translate digital information from the online community. A good online presence is not about just having a website or ranking well on Google

anymore, you need a presence on sites such as Twitter, Facebook, Linked In and You

Tube. Your blog is where people will go to make sure you are current and credible

but it also floats your site. Good managers are passionate about social media are there to help their clients to

have success online!

Social Media Manager Qualities

1. You understand technology, but you love people. Social media technology is a

means to an end, that end generally being to communicate effectively, build trust

and foster community. Social Media Managers are usually outgoing people who understand what social

media can do and want to use it to reach out to people — friends, customers, clients, people with similar interests, etc. 

2. You possess intellectual and emotional curiousity. Sure, you’re supposed to know

stuff — your company’s business, details about products and services, problem

resolution procedures, etc. — but your real strength is the desire and ability to look

at things from another person’s perspective. Empathy. The best customer reps have it;

for a social media manager, it’s imperative.

 3. You’re thoughtful, not impulsive or reactive. Being a social media manager is about

more than tweeting positive thoughts and virtual brand-building. There’s a lot of

pressure. Many organizations aren’t totally sold on social media, measuring its

impact (especially short-term) can be difficult, not all your co-workers may be

“getting it,” and dealing with crises (or even just haters) can test your patience. If you

can handle these types of things, you may be able to handle the stress that comes

with being a social media manager. 

4. You think strategically (and communicate the strategy). An effective social media

manager understands an organization’s social media goals and attempts to measure

results against them. Equally important, they know how to convey strategic goals to

colleagues.

5. You are a team player, not a soloist. There are some giant egos in the social media

business, a lot of self-proclaimed “gurus” who amass a lot of Twitter followers and

land numerous speaking engagements. Many would make lousy social media

managers because they see themselves as superstars or saviors. A good social media

manager freely gives out credit for successes to teammates and accepts blame for

failures.