5 ways facebook ads
Can take your business to the next level
1. Build a solid brand in your local area
The first benefit Facebook ads brings to the table is you are able to create a solid brand in your local
area.
Quick recap: why is a having a brand important? When you build a brand, you don’t have to constantly
promote your business. Once your business is recognized as a brand, people will seek you out. Your
reputation will precede you-and open many doors of opportunity for you. Why? Well, people don’t like
to take risks.
With everything else being equal, people would rather do business with a known and trusted entity than
roll the dice on some shadowy, less known, possibly inferior source of products or services. Best of all,
people would pay extra for this sense of certainty.
You may think that you're already doing a good job of branding your business in your local area. You
may think that those bus bench ads that you've taken out are doing wonders for your local brand recall.
You may have reached out to local business organizations and social groups to publicize your brand.
Maybe you’ve sponsored lots of Little League games and your business is quite well known among
networking circles in your neck of the woods.
All these may well be the case but you shouldn't stop there. You should look for total local market
branding saturation and this includes the digital space. In the case of branding, there’s no such thing as
too much of a good thing. You could always use more branding.
Please understand that its more and more of your local competitors find their way on Facebook and
other social media platforms. It's only a matter of time until they'd leave you in the dust. I don't mean to
scare you but local advertising in the united states and elsewhere moves at the speed of light. This is
one area you cannot afford to overlook or neglect. Simply assuming that its not going to have much of
an impact in your local business is simply burying your head in the sand. It's not an effective strategy.
So if you want to leverage whatever brand you've managed to build in your local area, one of the best
ways to do this is to run Facebook marketing campaign.
2. Conduct consumer intelligence on the cheap
Surveying your customers and getting crucial products and service development information from them
is an effective way of figuring out what your market needs. The more accurate your take is on the pulse
of your clients, the more likely you will roll out a successful products or service.
The problem is the traditional the ways of getting this type of consumer intelligence can be very
expensive. I am talking about phone surveys, paper surveys and focus groups. Traditional consumer
intelligence can also take quite a bit of time. Take note that just because you ran a focus group or put
out a survey that these might not hit the mark the first time around.
Oftentimes, companies would have to run several rounds of surveys to find the information that they
are looking for. Also, some surveys need to be run several times to make sure they are reaching the
right random sample of people. Otherwise, whatever recommendations the surveys might point to
might not actually do much good for the businesses commissioning these surveys.
Make no mistake, traditional offline or phone-based consumer intelligence gathering is pricey, eats up a
lot of time, and needs a lot of costly fine tuning to produce solid value for businesses. Worst of all, you
have to rely on consumer intelligence firms to gather and process the data. They are also in charge of
designing the information gathering campaign’s internal processes and details.
Thankfully with the internet, you can cut out the middle men, you can also make the whole process
more effective and efficient. Using Facebook ads, you can conduct consumer intelligence in your local
area very inexpensive. These are people who already have a declared interest in whatever this you are
offering.
3. Test out new products or ideas
I'm sure you've seen this many times before. You've come up with the product that you think is very
hot and then all of a sudden, nobody buys. Well, it's one thing to think that a new product offering is the
best things in sliced bread. That's another for that eagerness of yours to actually translate to profit.
If you want to focus on your bottom line and unfortunately losing your own enthusiasm level is a lousy
indicator of future success. The best way to do this is to run actual ads on Facebook to see whether
your existing customer base are actually interested in the product or service offering that you are so
excited about. That's how you really figure out whether your new offerings will add to your
profitability.
4. Build a mailing list
How many times have you hear the saying the money is in the list? It's absolutely true. The money is in
the list. The problem is a lot of businesses go through the process in an obligatory way. They basically
just go through the motions. They just run a glorified news letter and not much else. It is no surprise
that their mailing list doesn't really deliver the sales that they need to justify the continued existence of
the mailing list.
There are no two ways about it-mailing lists deliver a lot of value. I’m not just talking about sales here.
While lists are great for cashing in on whatever promo you are running, your list can also deliver
consumer intelligence at dirt cheap rates. As you probably already know, consumer intelligence is
crucial for sound business strategic decisions. Also, your list can do wonders for your business’ brand
persona and goodwill building.
The bottom line? Mailing lists help your brand get ‘up close and personal’ to people looking to develop
a relationship with your business. Treat your list with the seriousness and close attention to details it
deserves. Otherwise, your list might quickly turn into yet another business liability. Remember, the
bigger your list, the more expensive it is to run. Don’t just focus on growing your list. Monetize it as
efficiently as possible.
This really is too bad because a lot of local businesses have become very successful and have expanded
their operations precisely because they know how to build and work mailing list. Well, the good news
is, a Facebook ad campaign can help you do the heavy lifting of the most important part of mailing list
marketing which is recruitment. You can get the right ads in front of the right eyeballs so people can
click through and end up on your mailing list squeeze page. Best of all, you can do this for a fairly
cheap rate.
5. Re target your local prospects
I'm sure you don't need me to remind you that a certain percentage of people who end up at your
website look to buy something. It' s as of they go to the shopping cart but for whatever reason they
don't pull the trigger and actually buy something. Usually, businesses kiss this prospects divine. They
only go to your website once and you can basically forget about them cause they're never coming
back.
Well, thanks to Facebook's retargeting technology, when people go to certain pages on your site and
they go back to Facebook or websites and Facebook's ad network what do think you they'll see? That' s
right. They'll see your ad. When they click on it, they go to the page they left or better yet a page that's
closer to the conversion page on your website.
Whatever the case maybe and regardless of how you set it up, Facebook's advertising system gives you
a powerful tool to let your prospects remember that they considered your site. In fact, this technology
called ad retargeting increases conversions by 40%.
Please understand that those are sales that you could have lost for all practical purposes, these are lost
sales but here you are resurrecting them, "bringing them back from the dead" through ad retargeting.
Keep the 5 key strategic advantages above in mind next time you consider your digital marketing
budget.
Please understand that whether your business is hyper local or semi local, you have to have a digital
marketing strategy. It's only a matter of time until your competitors eat your lunch. Don't let them do it.
The good news is it doesn't have to burn a hole through your wallet. It doesn't have to be prohibitively
expensive. Just click here to get the inside scoop on how to set up a working Facebook advertising
campaign even if you are a complete and total beginner.
This resource steps you through all the advertising possibilities and benefits Facebook brings to the
table. The best part is that it explains all of these materials in plain English. That's right. You don't have
to be some sort of computer gig. You don't have to be a big time internet user. Even if you are an
occasional user of the world wide web, that is good enough because the language is written in plain
English. Isn't that amazing?
So if you want to take your local business to the next level or just as importantly try to protect and
maintain the local brand that you have managed to build up to this point, you need to read this book. It
is quick, it is easy to scan and most importantly it is easy to implement.
We've gone a long way to skip out on the theory cut out on the fluffed. It's time you tap into Facebook
advertising.
About Ebook : This ebook will help you to guide how facebook ads campaign make full impact on your digital marketing in order to generate great profits for you online business.