How To Manage and Sell Affiliate Programs
5 Super Affiliates
Their Success--Their Words
Introduction
Welcome to How To Manage and Sell Affiliate Programs. This book is dedicated to all those people
wanting to make money reselling products, services and programs via the Internet.
Making money by reselling another company’s product is not a new concept. Businesses have been
utilizing this type of sales approach for years. Probably the most well known type of traditional affiliate
program would be any commission sales person. They make money by reselling a product for a company
and they are only paid when they make a sale. Sometimes they are actual employees for the company
and receive benefits and other times they are contractors who receive no benefits but they get higher
commissions.
Selling affiliate programs can be a very lucrative business. However, just like commission sales or people
who are in business for themselves, it takes a certain amount of self-discipline and determination.
If you have what it takes and you are willing to make a few sacrifices, and you find programs that you
believe in and treat you and your customers like people and not numbers, then you will succeed.
How do you know if you have what it takes? If you agree with the following statements, then chances are
very good that you have what it takes.
1) I want to control my destiny and I realize that I need to give up something now for something
better in return.
2) I realize that selling any product or service takes time and I understand that with patience and
perseverance, I will achieve my goals.
3) I will commit time each day to working my program. (A minimum of one hour a day, to start)
4) I understand that I must reward myself for the little successes and forget the setbacks, while at the
same time learning from my mistakes.
5) I am not super human and I cannot work dozens of programs and do justice for all of them.
6) I know that in order to make money, I have to spend money.
7) I will devote myself to the projects I choose and not allow myself to get drawn into the get rich
quick hype that pervades the Internet.
8) I am willing to dedicate some time to learn what works for others and continue my quest for
knowledge.
9) I am willing to help others achieve success as I achieve success.
10) I will not give up when the going gets a little tough. I know there will be tough days and I am in this
for the long haul. I want to succeed and I will!
Overview
As you read this book, you will not find dozens of links on every page taking you to places to sell you
goods and services. You will not find pictures or graphs designed to enlighten you and raise your
expectations. What you will find is the experience of over 20 years of marketing and advertising and the
background of someone who has worked and created affiliate programs successfully on the Internet.
I got involved with Marketing by accident. I was about 2 years out of college, wondering what I was going
to do with my life when I got my first big break. Actually I created the break myself. I was delivering Pizza's
when I read the want ads and saw a position for a Marketing Director. I did not know what a Marketing
Director did at that time, but I knew I could do it. I called the number, got an interview and proceeded to
sell myself to the owner of this company.
I was going up against people with years of experience, "professionals" in the world of marketing, but
I had something they did not have and that was determination and moxie. I knew I had to do something
different to get this job, mainly because I wanted to be called a Marketing Director, but also because I wanted to become a professional. Delivering Pizzas with my background was the not the best use of my
abilities.
I told the owner near the end of the interview that I would make him a deal. I would work for him for FREE
for 2 weeks. If, after 2 weeks, he did not feel I was the person for the job, we would shake hands and go
our separate ways with no hard feelings. Well, the rest as they say is history. I got the job and helped to
build this small company of 4 employees to over 40 employees within 18 months.
My next position with a different company was Marketing Director, but I was quickly promoted to President
of Marketing, and then to President for a new subsidiary company they created. This might sound like I
had it all, and to some people, I did, but not to me. I was making excellent money, but I was working all the
time, travelling, even more and I really did not have much of a life. I realized one day that if I did not get
out of the corporate world at that time, I never would.
I quit--well resigned and left it all behind me. That was over 5 years ago and while there have been some
tough times I have never felt better about my life and what I am doing. I love the fact that my destiny is in
my hands and I control how much money I make and how many hours I work.
Now, don't get me wrong, I am not telling you to quit your job and go full-time into affiliate marketing, but if
you want to create your own destiny and really live the life you want, you need to start now. Remember,
today is the tomorrow you dreamed about yesterday. Start planting your seeds today and after a few
tomorrows, you will see that your future and your success are firmly in your control. There is a saying that
is as true in nature as it is in your financial world. "The best time to plant a tree was 10 years ago. The
second best time is today". The best time to start creating your financial success was yesterday, the
second best time is today.
Too many people keep putting off starting a business or taking charge of their life until one day they wake
up and it is too late. They are stuck in a job they hate, they commute too long, they can't stand their boss,
they are not making near enough money---and---they have no one to blame but themselves!
Don't let this be you. It does not matter whether you are 20 or 70. You can succeed in the online world of
affiliate marketing and I am going to show you and tell you how. I am not going to tell you what you want
to hear, I am going to tell you what you need to hear. There are thousands of people who will tell you what
you want to hear, but all they are doing is enriching their lives by taking your money and more importantly
your belief in yourself.
Okay, let's get started. Get something to drink and clear your head of the negative thoughts that pervade
our lives. Keep an open mind and absorb the information we are going to give you.
Getting Started
Do you remember your first real job? The anticipation of starting with a new company, learning new things,
dealing with new people, trying to absorb everything you can as quickly as possible. Maybe you were a
little overwhelmed for a few days or even a few weeks.
Now, remember how you felt after one month. You had learned so much, met a lot of new people and you
were comfortable with your surroundings and work environment. You became a regular employee. You
did your job and you did it very well. You knew what to do and when to do it and the job soon became a
natural order in your life.
Working affiliate programs can give you that same feeling of awe, anticipation and bewilderment, when
you first start. There are so many things to learn and understand. There are many new products, services,
rules, suggestions, etc. Now, take a deep breath and remember that if you stick to a good program, and work through the tough
times, your day will come. Starting a new program is just like starting a new job. You need to take some
time to get to know your new opportunity, get familiar with what is going on, think about how you want to
promote this opportunity and set some goals. In short, you want to make a plan!
Do you want to earn a lot of money or just a few hundred dollars of extra income each month? How much
money are you willing to invest? Let me stop right here and tell you that you are going to have to invest
money. There are too many people and programs on the Internet that tell you can make money with free
advertising and free programs. YOU CANNOT! Money has to come from someplace or someone. If you
think you will be able to generate an income on the Internet with no investment, stop reading right now.
Make a Plan:
There is a phrase that Scuba Divers say and that is: “Plan your dive and dive your plan”. Use these words
of wisdom for your affiliate program. Make a plan of action and stick with it. If you choose to work a
program and you are going to work that program for one hour a day, then make sure you accomplish this
feat. Do not jump all over the place and the absolute worst thing you can do is to work a program for a few
weeks and then jump to the next program.
I once worked for a company where the President wanted to bid on a project that was outside our scope of
expertise and we had absolutely zero chance of getting the contract. I was busy with some very lucrative
contracts and I was going to focus my energy on those contracts, and I refused to waste 3 days in bidding
on a project that would take me away from my main focus. To make a long story short, I was released
(fired) and replaced by a “yes” person. Not only did they not get the new contracts, they lost the current
projects I had worked so hard to acquire. His company went out of business less than 6 months later.
The moral of this story is you need to choose your battles. Find a good program and be fiercely loyal to
the program. If you believe in what you are doing and you are with a reputable company, and you do your
part, you will succeed. Stand by your convictions.
You are going to have people tell you how much money they are making with their program or how you
don’t have to work at all and you will get paid. Do not believe this. If you do not have to work and you will
get paid, why do they need you?
Planning requires you to establish a budget, decide on marketing, have a good place to work, etc. Each of
us will plan differently, but the basics are the same. Each of the planning details will be discussed in
greater detail throughout this book.
Marketing/Advertising:
All we need to say here is this is the most important aspect of your program. Without advertising and
marketing, you are going to fail. Get more details about this most important aspect of your affiliate
program later in this book, but remember entire books have been written on marketing and advertising, so
we are not going to cover every aspect but we will give you a good overview.
Management:
You are now in management, because you will be managing yourself as well as your affiliate partners.
Management is essentially taking care of the business at hand and doing so in a fair and impartial
manner.
Managing your affiliate partners should be one of your first issues of the day. Too many people join a
program and then are forgotten. I use Outlook to maintain this information, but I also have a customized
affiliate management program that works in conjunction with my website. ACT or any other quality contact
manager would also work very well. If your affiliate partners succeed, you will succeed. From a marketing
perspective, you will spend 80% of your time and money to acquire a new affiliate partner, don’t waste this effort and then let your partners fend for themselves. Keep in touch with them, help them, give them
advice and guidance and work them in a manner that will benefit each of you.
The following is some of the information you will what to maintain about your affiliate partners:
Name
Phone - if possible
Location - City, State, Country
Join Date
Level - some programs have different levels of membership such as free, paid, gold, silver, etc.
Cost of their membership
Personal details are always good to know—B-days, family, spouse, etc.
Maintain this information for each of your affiliates and keep it updated. You should have some form of
contact with your affiliates every week. Keeping in touch with your affiliate partners is imperative if you
want to be successful. I hear the same thing from members every day about the programs they have
joined and then they never heard from their sponsor again—until the sponsor had something else to sell
them.
As you build your affiliate partners engage them in a conversation, telephone works best for me, but you
can use a chat room, or simply email. Ask them questions; get to know what they need and what they are
looking for in the program. I had one guy tell me he wanted to make $3 million in 3 months. I was firm, but
nice when I told him he had the wrong program and the wrong goals.
Let me go off course for a second, you are not going to make millions of dollars in any affiliate program
overnight. Can you make money, absolutely, but it is going to take some work and time and investment.
There is no other way around it.
I received an email while I was writing this that read: Big Money, No selling, No promotion! It is amazing to
me that people fall for this, but then it is amazing when a restaurant is made to pay millions of dollars to
someone who gets burned while drinking hot coffee. There are no free rides in this world and if you
believe the hype and outright lies on the Internet that you can, I am afraid you are in for a serious letdown
and you are going to lose money.
Okay, let’s get back to your affiliates. You want to know as much about these people as you can. People
like it when someone takes a sincere interest in their lives. People want help and direction and guidance.
They will feel better about you and they will be stronger promoters for you and the program.
If all they get from you is email after email telling them about this program or that program or emails that
berate them for not making sales, they are going to drop you and the program and never look back.
You are now managing your affiliates and they will respond to your encouragement and help in a positive
way. Treat them like numbers and they respond in a negative way.
Budgeting:
This is a very important aspect of your affiliate marketing. Do not believe the hype that says you can make
money with no money or rely solely on free advertising. Free advertising does work, but it is a long-term
commitment. Remember, all those free ads are going to other people looking for free advertising and
wanting to promote their programs.
Decide how much you want to budget for advertising and stick with that number. Maybe you can only
afford $20 a week or $20 a month. That is fine, use that money wisely, test your advertising and know
where your sales are coming from. Reinvest your profits into more advertising using the same resources
that worked with prior ads. Drop those resources that do not work and keep the momentum going. Get a good Ad-Tracker system. A good one to review is AdAlyzer, and you can use it for EVERY ad or link you
send. This is the only way you will know what works and what does not work.
If you are sincere about making money online, then it is recommended you budget a minimum of $100 per
month for the first few months. If you have a quality program and use your advertising budget wisely, you
will recoup this money many times over. Remember, most people involved with affiliate programs do no
advertising at all, so even a small ad budget is going to quickly move you to the head of the pack.
Time Commitments:
The amount of money you make with your program is going to be in direct proportion with the amount of
time you spend with it. If you work full-time, then obviously your time is limited, but plan on a minimum of
one hour a day. Do not spend 7 hours on Saturday or Sunday and ignore things the rest of the week. You
want a consistent approach to your program. Work a little each day or night and get yourself in this mode
of thinking. Remember that little saying: inch-by-inch everything is a synch, yard-by-yard and everything is
hard.
Schedule your time and stick with it. My father always said that you have to be willing to give up
something now, for something better in return. Give up a few hours a week of television, or sleep now, for
a more secure financial future down the road. You can do it, but you will need to be dedicated and firm
with yourself in the proces.
All about the Money:
Let’s face it; you are getting involved with affiliate programs because you want to make money. Some
people might tell you it is for a greater purpose, but don’t you believe it. I saw one program that is
supposed to send money to save the rain forests. They might very well send some money to protect the
rain forests, but their main objective is to protect their bank account.
As one of our Super Affiliates says in his overview: (you can read this in our Super Affiliate Overview
section) It is okay to be rich. But, remember, you are not going to become an instant millionaire; I don’t
care what program you sign up with.
If you choose the program that is right for you and you work the program in good faith and you give 100%
effort and you don’t bounce all over the place, you will make money, pure and simple. The amount you
make and the timeframe to making money is going to depend on too many variables to discuss. I will tell
you again, if you are thinking you are going to make millions of dollars in a week or month or year, it
simply isn’t going to happen.
You will be in for a letdown and then you will get discouraged and then you will start bouncing in
desperation to multiple programs and pretty soon, your budget is gone, your desire is gone and you will
have nothing to show for your efforts, but a drained bank account and a very bad taste in your mouth
about working programs on the Internet.
Okay, let’s talk about payment programs and what the different types mean to you as an affiliate.
One-time payments:
One-time payment programs are when you make a sale and you get a commission-end of story. My
personal opinion is to avoid these types of programs. You might make a nice commission up-front, but the
big winner is the company you just sold for. They get the sale, and they get the buyers information and
they can then continue to market to this person, cutting you out of the picture. You did the work, and they
get the glory.
You are in this type of moneymaking program for yourself and if you are with a good affiliate program, you
will be in it for your affiliate partners. It is great that you work with a good company that has a good product or service, but at the end of the day, your ultimate goal is to put some coin in your pocket that will
continue to grow.
Recurring Payments:
Remember that now famous phrase, “Show me the money” this is the type of program you want to align
yourself with. Recurring payments are setup so you continue making commissions every month for as
long as you and your affiliate partners stay with a program.
Find a solid program with recurring payments, as this is your best bet to secure your financial future.
The majority of affiliate programs are 2-tier. This means you sell person A and they sell person B and you
get a percent from your first tier (person A) and a percent from your second tier (person B). Generally
anything more than 2 tiers are considered to be an MLM program (multilevel marketing), and while there is
nothing wrong with a solid MLM program, some of the payment processors such as PayPal and most
credit card companies do not allow MLM to be sold through their systems. This reduces the number of
prospects for you to sell to.
Commission Percentages:
You will find a lot of similarities with programs on the Internet and the commission payment scale is one of
those. Most companies pay 30% - 40\% for your first tier sales and 10% – 15% for second tier sales.
There is nothing wrong with these types of payment structures if you are okay giving the majority of the
money you make back to the company you are working with.
My personal opinion is and will always be to give the majority of income to those people who are helping
you sell. Marketing costs of 40% to 60% are not uncommon for many companies during startup and for
the first few years of their existence. The companies that don’t make it past startup do not understand this
aspect of doing business and this is one of the main reasons they fail. You cannot start a business and
expect to make money immediately. You cannot get involved with affiliate marketing and expect to make
money immediately. If this is your position, stop reading now and focus your attention on something else.
Don’t base your entire affiliate program decision on the commission percentage amount, but do make sure
you are being paid a fair percentage. Ideally, you will want to get a first tier payout of 50%. With this type
of structure you only need to make 2 sales and you will be at break even. This helps you, but it also helps
you to recruit. Getting 2 sales is much easier than getting 4 and your prospects are going to look at this
aspect of the program just as you will. Your goal is to get profitable as soon as possible and then take
your profits and invest them back into your marketing and advertising.
Continue investing your profits back into your program until you are making at least $100 a month, then
you can start keeping anything over the $100 and investing $100 in marketing and advertising. If you want
to grow quickly, invest everything you make back into marketing and advertising for a full year. After a
year, you should be making good enough money that you can pay yourself a nice salary and continue
investing back into the program.
Join the best program you can that fits your beliefs and background and find the program with the highest
commission payout and the sky is the limit for you.
Getting Paid:
This is the best part of any program, getting your money. Most reputable companies pay every 2 weeks or
monthly at worst, and they usually pay once you reach a certain amount due. The industry standard is
$50. Some programs pay immediately and if you find a reputable company that pays instantly and all the
rest of their program fits your desires, then great go with them.
The biggest issue is to make sure that you will get paid for your work. This is where more research comes
into play. There are a lot of scams on the Internet—yes that is hard to believe, but it is true! PayPal is the
standard payment method for reputable programs and now StormPay is gaining a little ground. Some
companies only pay via check and this is fine as long as the checks are mailed when they say and they
don’t bounce. There is nothing worse then making sales for a company and putting your time, energy and
effort into a program and then have them not pay you or pay you late.
A word of warning: Do not cancel your membership to any program when you are owed money. A lot of
times, the cancellation is tied directly into the program system and once you are cancelled all your
payment information is immediately lost.
Getting paid every two weeks or even monthly is not a bad deal. As you are starting off, this is just
additional income, so when the check or online payment does come, it is extra money and should go right
back into marketing and advertising.
The best programs pay weekly and have low payout amounts such as $10 - $25. It is your money and you
should get it quickly. There is no reason for a company to keep your money any longer than necessary.
ISORegister.com pays you every week when you are owed $10 or more. This again is an industry leader
as most programs pay every other week or monthly and they hold your money until you are owed $50 or
more.
Tracking Payments:
Along with getting paid, you will want to make sure that whatever program you align yourself with, you will
want to be able to track your sales. Any company that does not give you direct access to your financial
information is a company that you should stay away from. You should be able to find out how much
money you make daily, weekly, monthly and yearly. You will also want to track how much you have been
paid and how much you are owed. Any company that does not give you these details, is a company you
will want to stay away from. This is your money and you need this data.
ISORegister.com uses top of the line affiliate software which allows you to log in to your affiliate account
anytime you like in order to check all hits, sales and commissions owed. All stats are automatically
calculated daily, monthly, and even yearly. Plus the affiliate area is full of ads, banners and marketing
resources for your continued success.
Timeline for Making Money:
This is usually the first question everyone wants to know when starting a new program. The answer is
actually very simple. Nobody knows! People who tell you that you will make $5,000 in a week or a month
are simply telling you a lie. There are too many variables involved for anyone to give you an honest
answer. I have affiliates with ISORegister.com who join and make sales the first day and I have affiliates
who have been with the program for 2 months and have not made a sale.
From my own personal experience, it is easy to see why people do not make sales, and that is because
they are not making any effort to advertise the program. I can review the hits and see that those making
sales are getting hits and those who are not making sales are not getting hits. Now, let me tell you one
thing here—Hits do not make sales—Qualified customers make sales. This might sound like a
contradiction, but allow me to briefly explain this. If you are selling snow and you setup your store in the North Pole, you might get lots of people coming
into your store to get warm or talk, but you are not going to get anyone buying. Now, if you setup this
same snow store in the tropics, you are going to get a lot of people coming into your store and you are
going to make a lot of sales. Aside from the fact that there are no snow stores, the big picture is you want
to find the best possible source of people who are willing and able to buy your products. Hits do not make
sales, just like getting people into your snow store will not guarantee you sales - especially if you setup the
store in the North Pole!
I mention this at this time, because I have affiliates who get hundreds of hits a day and while they are
making sales, the best affiliates are getting fewer hits, but better qualified hits and they are making the
most sales.
If you have a good product or service and you are with a reputable company and you do your homework
and you market and promote the business to the right people, you will make sales. If you go and buy
guaranteed hits—which I have never found one source that works, or if you send ads to the wrong people
and you do not know your audience, you are not going to make sales and therefore you are not going to
make money.
The timeline for you to make money is entirely up to you. There is no magic about online promotion or
making money. Work your program and put the effort into your program and you can start showing a
return almost immediately. Sit back and wait for the sales to roll in and you are going to fail.
All About the Program:
There are thousands of programs on the Internet and it seems like hundreds more pop-up everyday. Most
programs will not last a month, as they are out to scam as many people as they can as quickly as they
can, get all the money they can and they will disappear. Personally, I find it comical to see the outrageous
claims made by many companies online. If these same companies tried this type of marketing in the brick
and mortar business world, they would not last a day. For some reason, the Internet has become this
huge void of companies that promise instant wealth with no investment and no work. I will say this again—
and I will keep saying it until people wake up to the realization that if they can show you how to make so
much money with no work and no selling and no investment—What Do They Need You For?
Choosing a Program:
If you are already involved with a program that you like, then skip this section, if you have not chosen a
program, then prepare to do some research and make absolutely certain the program you join is right for
you. Not just financially, but personally and professionally as well. There is a new website called
Look2Gain that will allow you to search and research programs of interest.
Rule number one when choosing a program is DO NOT BELIEVE THE HYPE! If a program guarantees
you will make money, find out how they can make this guarantee. Get other affiliates names and contact
them. Research-Research-Research. Forget free programs. If a program is free, where does the money
come from? Someone has to pay in order for you to get paid. If you are not willing to invest money to
make money, why would anyone else?
There are programs for just about everyone. There are programs for marketing, medical, health, animals,
environment, training, and the list goes on. If you choose a program that fits your background or belief,
you are much more likely to do well. Having knowledge about a specific product or service will put you
ahead of the learning curve and allow you to take a leap forward in your sales approach.
Free Programs:
By now you might have gotten the hint that I am not a big believer in free programs. Not only am I not a
believer, but also they are some of the biggest scams on the Internet. Yes, there are some people making money off free programs, but only the ones who started the program. All 5 Super Affiliates say the same
thing when asked about free programs—They don’t work and where does the money come from?
If you are going to sell a product or service, but you are not willing to buy that product or service, how can
you honestly tell others to buy? Now, if you are selling jets or super high priced products, this does not
hold true, but to my knowledge there are no jet selling affiliate programs on the Internet. Buy it, own it, use
it, believe in it and sell it.
At our company, only paying ISORegister.com members are licensed to resell memberships to the ISOR
System for Success. We believe in setting good examples and all of our affiliates are paying members as
well. This is the only way to really know a program inside and out and to be able to answer questions to
prospects about your products and business opportunities.
Here is the way free programs work: You sign up for a free account, the company now has your email
which will be sold to anyone with a heart beat. You will also be promised the world and part of the
Universe to get you to upgrade to a paying membership or to buy a book or other product that will
guarantee to make your sales explode. They will give you instant downlines—people who also joined for
free and the same people will most likely be the downlines for other free members. Do you see where this
is going? You have just giving this company permission to blitz you with promotional opportunities, offers,
products and services and they know a certain percentage of people are going to either upgrade or buy a
product. The numbers game that only works to their favor.
Think about it, 0 x 0 = 0 and 0 + 0 = 0 no matter how you look at it. It doesn’t matter whether you have
1,000, 10,000 or 100,000 free members in your downline, if no one upgrades your income is a big fat 0.
My personal advice is to steer completely clear of free programs. If you are not willing to invest money into
the program, why should anyone else?
Paid Programs:
Since the Internet started, free was the order of the day; so paying for anything online became a very
unnatural mentality. This is similar to the way television was before cable took over and got people
conditioned to paying. However, paid programs on the Internet is the only way to go.
Putting your money down and actually buying the product or service you are selling shows that you
believe in the product/service and you can easily transfer that belief to others, even without seeing them
face-to-face. Why should I buy from you, when you don’t even own what you are selling? This is similar to
going to a Ford dealership and the owner of the dealership driving a Chevy or the owner of the Chevy
dealership driving a Ford. It would never happen. There is nothing wrong with either of these automobiles,
but if you are going to sell Fords you need to drive a Ford and if you are going to sell Chevy’s, you need to
drive a Chevy.
You do not have to spend hundreds of dollars a month for a good paid program, and I am not
recommending that just because the program is not free, that it is the one for you. What I am saying is that
putting your belief in the program by buying the program, you can honestly tell potential customers that the
program works and I am proof.
One word of caution regarding paid programs: There are some nutritional supplements that make you buy
their product and give away free samples. I do not agree with this, as this is just a sneaky way to get you
to buy their products. They are getting their money for the products and they will tell you that this is a
marketing expense for you. In reality is should be a learning expense. If a company wants you to give
away the product to get people to buy it, then they should give you free samples. Be cautious of this
approach as you are essentially buying the product, making someone else money with the hope of making
sales.
Even if you are in a paid program, it still does not guarantee you will be successful. Remember, there are
thousands of programs available and thousands of people promoting those programs, so you need to. differentiate yourself from the crowd. You do this by not following the leader. All good programs will give
you ads and banners and links and tell you where to promote. These ads and resources are a great
starting point, but take the ads and tweak them a little so they read a little differently. Create your own
subject headings and whatever you do, do not start a subject line with Re: or Fwd:. These are so overused
on the Internet and it is deceptive. You might get people to click on the link, but as soon as they see it is
an ad, they will be gone. I am not sure what so called Guru came up with this bright idea, but it is simply
bad business to trick people into opening your offer. Again, the so-called Gurus are going to disagree with
me because they will tell you that the main objective is to get your message opened.
I don’t care how many messages get opened, people are too smart and savvy today and when they feel
they have been duped, they are gone and you won’t get them back. I believe in treating people like they
have a brain, not like they are sheep that follow what everyone else does. If you have a good paid
program and the value-add is there, you will make sales; that is the plain and simple truth.
Find a good paid program that is not over-hyped and that offers a good variety of tools and resources, and
that people can afford and work it with your heart and you will do well. When you first start out, stay away
from the high priced programs (those over $50 a month). Your market is greatly reduced by working these
types of programs. Start with a less expensive and quality program and then work your way up. I called
this the Step process while I was in corporate marketing. I started clients out with a $9.95 book and within
6 months I had gained enough faith from them that I was able to sell them consulting and training at over
$1,500 a day.
If you show your downline that they can make money with an affordable program and you build up a nice
downline of several hundred or several thousand people, then you can start looking at higher priced
programs. You have a prospect list that you have already helped, so they will naturally go with you into
another program.
How Many Programs Should You Work:
Another question that is asked by people on a daily basis is how many programs they should work? When
you are starting out, you should find one program and give it your complete and total attention for a
minimum of 3 months. Again, do not believe the hype that you can make thousands of dollars in a few
weeks with no work and no investment. It is just an outright lie.
Get into a good program with a reputable company that offers something that you can believe in and
something that is needed and devote your attention to that program. Learn about the marketing
techniques used on the Internet, read about what is working and what is not, research ways to separate
yourself from the competition. You are going to be buried working just one program, so why push yourself.
I get dozens of emails each day with offers to buy or join or do, but remember, you need to choose your
battles and choose them carefully.
After you have started to make money with your first program and you have a good system in place for
marketing, advertising, management, contact management, time management, then you can begin to
review other opportunities. Working too many programs would be similar to a restaurant owner, trying to
cook, serve, clean, wash dishes, manage, answer the phones, take to-go orders, etc. You cannot do
everything and do it well and this is one area where people make a big mistake. They start a program, and
if they do not make immediate sales, like the sales hype told them they would, they get disheartened and
jump to the next great program.
I had one affiliate who joined ISORegister.com and started out with a dozen sales her first week. Since
that first week, she has made no additional sales. In talking with her affiliate partners, I found out that this
is what she does. She joins anything new and then bombards her downline with the offer. She gets her
initial investment back, but her downline is left to fend for themselves. Several of her affiliate partners have
told me they are dropping all programs she is associated with, so she will no longer get commissions with
them. Some of these programs, they are even making money with, but they are so mad at her approach,
they are willing to lose money, to keep her from getting money.
Hype-o-Meter:
I have mentioned the hype of programs several times throughout this book, so now I want to spend just a
little time on it in more detail. Below are some ads I have received in the last couple of days.
The Next Billion Dollar Product—Yes, but for who?
Guaranteed! We do the work! You Get The Check!—If they do the work, then why do they need you?
First week of Pre-Launch—I actually have seen this same ad for over 3 months now. I guess their week is
a little longer than mine.
Make Over a Billion Dollars in less than 3 weeks!—This is my personal favorite. Anyone who sent this guy
money deserved to be ripped off.
Before you believe the hype and fall prey to these companies even if they say they are giving you a
membership. Stop and ask yourself a couple of questions. Why would they want to give you a free
membership? How could I possibly make a billion dollars in 3 weeks? Does this company have a phone
number of physical address?
That brings up a major point. If you go to a site and there is no contact information other than an email
address, go onto the next one. If a company will not post their complete contact information at their site,
how can you believe they will be around in a week or month? Too many online companies provide a
contact form or email address and that is all. I do not do business with any company that operates in this
way. If they do not give me a telephone number and a physical address that can be verified, they will not
get my money or business. This leads us directly to our next section on Customer Service.
Customer Service:
What is good customer service? Good customer service is when a company will respond to your email
questions on the same day they receive it. Not an autoresponder that says they received your email and
they will respond when they get the chance, but a real person sending a personalized email with your
questions answered or telling you when they will answer it.
I am amazed when I see a company say, they will respond within 48 – 72 hours. Can you imagine going to
a major department store and being told they would be with you in 48 – 72 hours! They would be out of
business faster than that.
When you choose a program, make sure they have qualified and quality customer support. Send them an
email or try calling them and see how they respond to your questions. Are they knowledgeable about the
product or service? Do they show genuine concern with any issue you bring up? Are they sincere in
responding to your questions? If not, go find another company to work with because if you cannot get your
questions answered, your customers and affiliate partners won’t have success in this department either
and they simply will not stay with the program.
When you are working a program and run into an issue, you need support right then, not 2 – 3 days later
and not from an automated response. Companies need to understand that they work for their affiliates and
not the other way around. You are doing them a favor by making sales for them, and make sure they treat
you like the important person you are.
Customer Service and the hype a company puts out go hand in hand. I had a company I once used to buy
solo ads. The first few times I used them, they were great. Then their service began to slide and within
about 4 weeks they hit the bottom. My ads were not delivered on the days they were supposed to go; the wrong subject headings were used; free ads I was promised were not delivered. I contacted the owner
and voiced my concerns and the response I got back was: I am a very busy person, I am human, I make
mistakes. No apology, no refund, no offer to run my ad again and guess what? NO more money from
ISORegister, Inc. to his company.
If you do not get good customer service, I strongly recommend you drop the company and find a company
that wants your business and wants to work with you. They are out there and they will be the ones who
will be around long after all the over-hyped businesses have gone the way of the over-hyped dot-gone
companies of two years ago.
ISORegister.com has links to all contact information on every page of every website in the ISOR System
for Success. We can be reached anytime by our toll free number(s) and email accounts posted on our
contact page. We have even gone a step further by providing Live Support on our websites. We have
operators standing by to help you while visiting any of our websites.
Advertising and Marketing Your Affiliate Programs
I don’t care what business you are in or what the owners of the company tell you or what the ads say, you
are going to have to advertise your affiliate program to be successful. There is a reason why 95% of the
people working programs do not make money and the reason is because they do not advertise. If you
were to establish rules, then rule number 1 would be to advertise and rule number 2 would be if you have
any questions about what to do to succeed, then see rule number 1.
There is a saying that goes like this:
He who has a thing to sell,
And goes and wishes in a well.
Is not as apt to get the dollar,
As he who climbs a hill and hollers.
Think about all the advertising the large companies do. Wrigley’s gum, Budweiser, Coca-Cola, Pepsi, HP,
Dell Computer, AT&T, Holiday Inn, Southwest Airlines. All of these companies are household names, yet
they continue to advertise and market their names and their products and services. They do this because
if they did not, even as large as they are, they would quickly lose market share. Lost market share results
in lost revenue and lost revenue results in going out of business.
The following story is a good indication of why repetition sells.
Frank Was the Leader
Read this short story:
Frank was the leader of the football team. Joe carried the water. Mike carried the equipment. Phil handled
the schedule. The team played well because Frank was the leader. Everyone looked up to Frank, because
he was the leader. The other members of the staff did their jobs and did them well, but because Frank was
such a good leader, everyone else had an easier time with things. The team won the championship this
year because Frank was the leader and made sure everything was in order. Thank you Frank. After you
have read this story, click here for a short quiz.
I want to repeat what I said earlier. If you are not going to advertise your affiliate program, you are not
going to make money.
Okay, so you are ready to advertise your opportunity: Where do you go? What do you do? Who do you
trust? How much do you spend? What type of advertising works best? I am going to explain some of these
issues in this book, but keep in mind that entire books have been written about advertising. If you have additional questions, please see my bio for my contact information. I am more than willing to answer any
additional questions you might have.
I have spent thousands of dollars in the last 3 years with every type of advertising vehicle you can
imagine. Guaranteed hits, search engine submissions, email campaigns, solo ads, sponsor ads, articles,
Press Releases, classified ads—free and paid, Safelists, FFA’s, Banner and pop-up ads, Radio,
newspaper, reciprocal links, Copy writers, telemarketing, direct mail, teleconferences, and the list goes on.
For the Internet and for my money, the best advertising opportunity available is solo ads in reputable
ezines. Hands down, nothing comes close to the results I get from these ads. I will cover these in more
detail later, but first I am going to give you an overview of some advertising options in general.
Warning 1 - Do not expect sales with guaranteed hits: All you are going to get are hits. Hits do not
generate sales, qualified customers generate sales. Too many people on the Internet are still under the
assumption that if your website is getting a lot of hits, then it must be good. This is far from the truth. I
would rather have 100 people come to ISORegister.com and have 9 join, then get 10,000 hits and 2 or 3
join. This is the same rationale as you working with 5 affiliate partners. You will have a lot more time to
work with 5 people and give them quality time, then work with hundreds of people and multiple programs.
We would rather devote our resources and time to work with those people who are sincerely interested in
making a positive change in their life and income as opposed to dealing with people who cannot or will not
make a decision regarding their financial future.
Warning 2 - Be very careful where you spend your advertising dollars: There are a lot of scams on the
Internet. Many companies will promise you the world and you will only get dirt. If it sounds too good to be
true, it probably is. Read the testimonials on sites and if there are none available, ask for references. Be
cautious of sites that do not provide contact information such as phone numbers or physical addresses.
Send an email request and see how long it takes to get a response.
Now, it is not always possible for an Internet owner to respond to every request instantly, however same
day responses must become the rule not the exception. You as the buyer of advertising must dictate this
to people you do business with. I just bought an ad blast of 300,000. I was told the ad would run on one
day, but it did not run until 5 days later. I tested this 300,000 blast vs. a solo ad to 5,100. Cost for the blast
was $75, the cost for the solo ad was $15. I used identical subject lines and ads for this test. The blast
received 49 hits and 0 sales. The solo ad received 45 hits and 5 sales. The blast was a complete waste of
money and most likely a scam. There is no way the discrepancy can be this great between 2 campaigns.
Final Warning - Be very careful of FREE sites: You are going to come across a lot of sites that tell you
that you can make money online with no investment or advertise for free. These are all hyped up ways to
either get your email address and bombard you with ads, or get you into a program only to get you to
upgrade your free membership to a paying status. Be careful when reviewing Free offers.
All sites use the word FREE and most use it correctly in that you will get a FREE e-book for buying their
product or service or they will give you a FREE upgrade when you buy their basic service or product.
However anyone who tells you that you can make money online for FREE is telling you an outright lie. If
you can make money for Free, or by only working a few minutes a week, then everyone online would be
millionaires. Nice to dream, but it just does not work like that. These people prey on lazy people who don't
want to put forth any effort and want the world handed to them on a silver platter. The reality is, the money
has to come from someone and that someone will be the people who think they are getting the program
for free.
Solo mailings and Paid Safelists:
Solo mailings work very well, but be careful with free Safelists as they rarely do anything more than fill up
your mailbox. There are some good paid Safelists available but be careful when you join these groups as
you will receive a lot of offers from other Safelists members. The benefit of a paid Safelist is when people
pay for something they tend to be more responsive to reviewing your offer. You can get very high quality
solo ads for less than $40, and even if you only get one new affiliate partner, you will more than recoup
your cost. One affiliate selling for you can be worth over $2,000 per month in revenue if you work with that person and help them succeed with you, and not for you. The other huge benefit of solo ads vs. mass
emails is that you can subscribe to the ezine you are placing the ad with and make sure it is sent the day
and time requested and looks the way you wrote it.
Paid Classified Ads:
These can be a great source to test the waters of an ezine before you spend money on paid ads. This
assumes you are tracking your hits and sales using an ad-tracking program. The problem is it takes a lot
of time to find and pay and write these small ads and place in a variety of ezines. You can use an ad
blasting service such as My Wizard Ads, but you will not be able to track each ad in each ezine. However
using a service such as this is a good way to get a lot of advertising out for a little money. Don’t expect too
much of a return as these are classified ads and are not read by a lot of people. It is a good source of
branding for a program, just getting your name out in the marketplace so people will know you are a
legitimate program.
Free Classified Ads:
These ads are usually given away in most ezines to maintain and increase their subscriber count. The
better ezines will place classified ads throughout the ezine and not just at the bottom. This gives your ad a
better chance of being read. Similar to paid ads, these can be a good source to test the waters for future
paid advertising. These are time consuming, but if you are tracking your ads, you might find a good
resource for paid advertising.
As an example, I ran a free ad in one ezine in early March 2003. I was considering running a solo ad in
the same ezine in April 2003, but when I researched the hits of the classified ad, I found it had zero hits. If
the classified ad had even received one or two hits, I would have bought the solo ad, but with zero hits, it
became too much of a gamble.
Sponsor Ads:
These ads are located in the top, middle or bottom of well-known ezines, and are good if you choose an
ezine that fits the criteria of your target market. It is also a good idea to get your sponsor ads in an issue
with a compelling article. If the ezine has a good readership, then these ads make an excellent tool, as
they will be placed right before or after the articles. They are more affordable then solo ads and you will
get a better response rate then classified ads.
Prior to placing an ad in any ezine, you should subscribe to the ezine and read it for a few weeks to make
sure it is well written and informative and not full of links and free ads. This will also help you to verify that
your ad was sent on the day and time promised. Also, you want to make sure the ezine is not sending
several ads per day every day of the week.
Research your advertising very carefully. Cheap is not always better. In October 2002, we ran an ad in
one ezine that boasted they had over 300,000 readers. The cost of the ad was $90 and they were
supposed to run it twice. We got a total of 9 hits from both ads and 0 sales. In another instance, we ran an
ad that went to 5,500 people at a cost of $20. We received 2 sales from this one ad and more importantly
each of the new members joined the affiliate program and has made several sales each.
Target your mailings regardless of the median you use. It does you no good to send 100,000 ads, if the
people receiving the ads have no interest in your offer. It is much better to send smaller number of ads to
very a focused group of people. Your response will be better and your cost will be less.
Free for All (FFA):
These are similar to free Safelists, you are going to get a mailbox full of ads, but little more. FFA’s were
great when they first came out, but just like most free ad opportunities, they were quickly inundated and
became a lost cause. One thing to also remember is that a lot of companies that will tell you they will send
your ads to millions of people are simply posting it at FFA pages. They are doing what they say, but they are not doing justice to you. The upside of FFA paid sites is you get a lot of email addresses that you can
then send you private ad to without worrying about Spam.
Mass Emails:
This is another area you will want to be extremely careful when using. You have probably seen the
companies that promise to send your email to hundreds of thousands of people for a very low fee. Most of
these are scams and should be avoided. There are some very reputable email companies on the Internet,
however it has been our experience that even with the reputable companies, you will not get a very good
response and the costs are a lot more than solo ads in the best ezines.
How Much Do I Advertise?
The short answer is as much as you can. If you invest $100 in advertising and you get $200 in business,
then you would be wise the take $150 and reinvest it back into advertising. Continue this cycle until you
have built up a solid line of affiliates and then show your affiliates this method of advertising. Remember,
free advertising is a long-term process. Paid advertising will get you quicker results and that is your goal.
There is no reason to wait 4 – 6 months to get a return on your advertising just because it is free. Your
smart competitors are going to use paid advertising and they will be eating at your market share while you
are waiting for the free ads to work.
A rule of thumb is to spend a minimum of 40% of your gross receipts on advertising. If you make $1,000 a
month, then spend at least $400 on additional advertising. Test different ads and different ad
opportunities. Track your ads and reinvest in those places where you see a solid return.
How Much Will Advertising Cost?
This varies by vehicle. I have purchased email campaigns for $250 that got nothing and I have spent $15
on solo ads that gave me a 1,500% return on investment. Stay away from the super-cheap advertising
opportunities. I have seen guaranteed hits of less than $10 for a million hits. I don’t think much of
guaranteed hits anyway, but this was just a pure scam.
Again, the best rule of thumb is to plan on spending 40% of your income on advertising. However, do not
spend money just to spend. Use your money wisely. Ask other people what works for them, think about
what works best for you when you are reviewing a product or service. What catches your eye? What
ezines do you read? What don’t you like? What makes sense to you will most likely make sense to other
people.
Be consistent with your advertising and your advertising will be consistent with you. Do not run an ad one
week and then wait 3 or 4 weeks to run more ads. You are much better off running ads each day or every
other day then running a bunch of ads for a week and then stopping for a couple of weeks.
Ad and Link Tracking:
This is one of the most important things you can do when advertising. If you are not tracking your ads, you
are simply wasting money. When I first started advertising online, I used Excel, MS Word and Outlook to
track my ads. I was also creating a new sales page for each campaign. This took hours to track my ads. It
did save me money in advertising, but cost me money in time and lost productivity.
Ad-Tracking programs allow you to create special links that you can insert in your ad copy and these links
will direct people to your sales page. The beauty of them is they will keep track of your hits and some will
even track your sales. You will know exactly what ad or ad copy, place of ad or search engine is bringing
you the results you desire.
Even if you only use free advertising, it is imperative that you track your ads as even free ads take time to
create. If you have ads running in 10 places, but 9 of them are not producing, then dump those 9 and
concentrate more energy and resources on the one place that is working .
Final Thoughts
Well there you have it, managing and selling your affiliate programs is not a magic pill and it is not rocket
science. It is pure business 101. Working affiliate programs puts you in control of your own destiny. It can
and will be extremely rewarding to generate your own income and build your own little empire. It can and
will be something you will be very proud of, as it is an accomplishment that not many people achieve.
Do not believe the hype, but instead believe your heart. If something seems too good to be true, it
probably is. The unfortunate reality of the Internet is that there are many people who only want to take
advantage of you and your money. They only care about themselves and they do not care what happens
to you once they have your money.
Research any affiliate program before you commit any money, even if a friend recommends it highly, you
should be sceptical. Good companies have nothing to hide and are willing to share whatever information
you need to make a decision. Do not join any program where email is the only contact option. If a
company will not talk with you or provide a physical address, then they are most likely not a real company,
but a computer in someone’s basement or garage.
Advertise your affiliate program aggressively but be smart about where you spend your dollars. Work with
your affiliate partners and make them successful and you will be successful. Be honest and upfront with
new affiliates and do not tell them what they want to hear, but tell them what they need to hear. You might
lose a few sales upfront, but you will have better affiliate partners in the long run and the long run is what
you are after.
There are no instant millionaires on the Internet. You can make money, but it is going to take time and
patience and resources. If you are unemployed, do not attempt to start an affiliate program. There are no
sure things in affiliate marketing and there is no way to guarantee your income.
If you have additional questions regarding affiliate management or marketing, I am more than willing to
share my successes and failures with you and give you whatever guidance I can to help you succeed. You
can contact me using my contact information on my bio page, but remember, I am not going to be a rahrah for you and hype you up with visions of million dollar paychecks. I will tell you what I have done and
what has worked the best for me, and that is all anyone can do for you. Your ultimate success relies on
your own desire and creativity, and tenacity.
Without looking back at the Frank story or below for the answers, answer the following:
1) Who was the leader?
2) Who carried the equipment?
3) Who handled the schedule?
4) Who carried the water?
Most people, who read this, know that Frank was the leader, however less than 1% gets more than one of
the other answers correct. This is not a measure of intelligence, it merely shows that people need to see
and hear about something multiple times before they will remember it. This is why we all need to
constantly advertise.
Super Affiliates
Their Success—Their Words
The following 5 Affiliates were asked the same 13 questions. They were chosen because each became
profitable within a few weeks of joining ISORegister.com, and they continue to make sales and produce
revenue for themselves and their affiliate partners. In addition, they are successful in other programs and
are willing to offer their knowledge to you. The answers they give to each question are their own with no
coaching from anyone.
These people were not paid for taking their time to answer the questions. They are all willing to offer their
advice and knowledge because they remember what is was like starting off and trying to get help. As you
review these Super Affiliates, please note how similar their advice and answers are. None of the five know
each other nor did they have any contact with each other.
They give the facts and what is working for them. Follow their advice and their strategies and you too can
be successful.
Michael Hooker
TeamSuccess #1 For All Your Marketing Needs
http://www.MichaelHooker.com
http://www.DebtReallyStinks.com
Email: Michael@MichaelHooker.com
After working for over 25 years in sales I realized that if I wanted to make serious money I needed to build
a residual income so I would also be paid tomorrow for what I was paid for today. With the 2 programs I
am working and the 5 year goal I have set I will one day be able to leave my J.O.B.
1) What are your criteria for joining or choosing affiliate programs?
VALUE: Being in sales for over 25 years I've learned that people will "buy your service or product" if they
can see a true value that will fill a need they have.
TRUTH: Truth in advertising is a must as hidden costs or misleading statements is not acceptable.
2) What are some of the marketing methods you personally use to promote your programs?
LEADS: I purchase opt-in leads from a couple of reliable firms with no complaints of Spam. I then "get to
know these people" through 'welcome' and 'offer-to-help' emails.
SAFELISTS: I send these same emails to 8 (currently) lists.
FFA SITES: Occasionally I will submit my URL to these sites. I do not own an FFA site myself.
I WILL NOT PURCHASE 'GUARANTEED HITS TO WEBSITE'. When I was young in this business I did
purchase for $30 300 guaranteed hits and the company did deliver. However, these people were paid to
hit these sites and had no intention of using my product or service.
PAID ADVERTISING: This is a so-so way to advertise however, it can be expensive. I paid $50 to
advertise my site on a weekly ezine to about 3,000 subscribers. I made 2 sales. REMEMBER, from a list
of 3,000 subscribers only about 30 to 90 subscribers will actually read the ezine.
3) What do you recommend for new affiliates regarding marketing and advertising?
Try various types of advertising and track your results. I am not really good at this. I use a shotgun
approach and need to get better at tracking.
4) What are the typical response rates for new campaigns as well as seasoned campaigns?
I'm not sure what you mean by campaign. If you mean email campaign then changing the subject line and
contents is very important. I can see from tracking the click results on my emails to my opt-in lists that not
changing these items will result in a dead mailing. I've emailed over 20,000 to my list and have had zero
clicks.
5) Ad Budget--Do you establish a budget for new programs? If so, is it always the same or does it
vary depending on the program, the programs potential or your financial situation?
In the 2 years I have been online I have only worked 3 programs. I have several advertising programs
however, for a real money making program I want to keep my focus fairly narrow. I am currently only
working ISO and SFI. I have a very limited budget, as making 2 house payments for the time being is very
restrictive. I honestly believe that the newcomer to online marketing can be successful, with the right
companies, and keep their expenses between $50 and $150 per month.
6) How much time do you spend working your programs each week? Each Program? What are the
criteria for determining how much time you spend?
I believe the time a person spends in their business will determine their success. If they want to make a
few dollars each month then a few hours each month will work. If they want to build a company that will
replace their J.O.B. then they must invest 5 to 10 hours each week.
7) What is your opinion of Free Affiliate Programs?
I have found very few free affiliate programs that are actually free. SFI is definitely free and gives one the
opportunity to sell many products and services and make a serious income.
8) What is your opinion of Paid Affiliate Programs?
Paid affiliate programs are OK as long as much of the fee is returned to the affiliate as ISORegister is
structured.
9) What advice would you give to new affiliates? This can be anything you feel these people need
to know.
Study the opportunity you are looking into. Talk with others who have been with the company and get their
opinion. AVOID HYPE!
10) In your opinion what is the single most important thing a new affiliate needs to know or
understand to make them successful?
A new affiliate must have a desire to make money.
A new affiliate must remember that building an organization takes time and effort. There are NO get rich
quick schemes that work.
11) In your opinion what is the single most important thing a new affiliate should not do?
Be consistent with your efforts. Work, work and work will determine your success.
12) How many programs should a person be involved with? Starting out as well as once they get
seasoned.
As mentioned earlier, I can only focus on just a couple of opportunities. I need to be sold out to what I am
offering. NO hype, just real, honest and sincere dedication is hard to spread wide among several
programs.
13) Anything else you want to add: Your thoughts, opinions, comments, suggestions, etc.
regarding any aspect of affiliate programs.
Don't wait to learn how to do everything before you get started. In other words, jump in with both feet and
realize it's OK to make mistakes then, learn from them.
Damon Smith
http://www.haileyscometweekly.com/
I was a outside machinist for 16 years until I got hurt and had to find another way to support my family, I
started BeyondTraffic Pro Safelist to give clients a safe way to advertise their service or program, I started
my own newsletter after 8 months of research and found that having a list of clients made it easier to start
my downline in my affiliate programs, I believe in ISOR and it will turn out to be one of the best marketing
programs to ever hit the internet! If you follow what I am doing you will succeed with the ISOR program,
That is guaranteed!
1) What are your criteria for joining or choosing affiliate programs?
I look for the tools that come with the program and the payout, if the program has better tools then the
payout that is what I go for. The reason is because the more advertising tools you have the better the
response there will be for the affiliate program
2) What are some of the marketing methods you personally use to promote your programs?
I can't stress this one enough! Ezine Advertising (Solo ads, Top sponsor ads) Ezines are still the best
advertising there is for the buck, Pay-Per-Click search engines is another great resource for advertising
that works! And of course links, Link exchange is a growing business for getting your affiliate program out
in front of a targeted group.
3) What do you recommend for new affiliates regarding marketing and advertising?
Same as above!
4) What are the typical response rates for new campaigns as well as seasoned campaigns?
Response rate is very high with the ezines. It is targeted to Marketing & Advertising, Lead programs is a
must when it comes to affiliate programs.
5) Ad Budget--Do you establish a budget for new programs? If so, is it always the same or does it
vary depending on the program, the programs potential or your financial situation?
6) How much time do you spend working your programs each week? Each Program? What are the
7) What is your opinion of Free Affiliate Programs?
8) What is your opinion of Paid Affiliate Programs?
10) In your opinion what is the single most important thing a new affiliate needs to know or
11) In your opinion what is the single most important thing a new affiliate should not do?
12) How many programs should a person be involved with? Starting out as well as once they get
13) Anything else you want to add: Your thoughts, opinions, comments, suggestions, etc.
regarding any aspect of affiliate programs.
Charles Larke
Patricia Creasy
John Olson